Industry Visit: Channel 4 Dubai Advert

As the visit was taking place there was a detailed analysis on one of Double Negative past works it was an advert for Channnel 4 which was a brief indication and also an optical illusion. Channel 4 has done multiple adverts using this tactic as in each scene they use different landmarks such as New York and a location in China, I think.

Anyway this specific advert in which he is covering is the Dubai advert. Lewis explained on how this was done as going through each stage of production. Mentioning and highlighting specific problems.

In Pre-Production, problems such as getting permission to even fly around the desired location, every variable was covered such as how bright the sun is shining, the position in which the sun is in the sky. Every potential problem was dealt with. Also other areas were prblem such as legal issues as in the advert the camera is looking at a construction site which has a banner with a professional logo. Even though the logo only appears briefly for a few seconds.

He revealed that the advert only cost £250,000 to make this includes everything covered in each stage of production. Every part of the production was fluent from beginning to end.