Industry Visit: Fox Biscuits

In the second half of the visit we were informed on the production process of the Fox Biscuit adverts of Vinnie the Panda.

Lewis mentioned that there wer emany problems in which during pre-production the whole project had to be restarted multiple times due to the mascot been a bulldog but there were faults and they decided to have a panda instead but again further complications as they went for a hybrid between panda and bulldog but this failed. In the end they decided to go with a panda.

Over the advert development there were more problems as in the advert the set is real this contributed to further funds been used so the budget increased and the staff had to be increased. Another problem which occured was that the panda had his paws ona biscuit this is was perceived as unhygienic so development of the pandas paws was done repeatedly.

Overall, with the time delays and staff and artists been relocated to this project the budget increased. The cost of the advert was £1.5 million, the core complication of this project was the contact not knowing what they wanted but in the end it was popular and more adverts were commissioned.

Also the voice actor for Vinnie is Joe Montegna who has appeared in shows such as The Simpsons as he voices Fat Tony. Biscuits.